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Automobile Parts Industry: Quality Determines Survival

时间:2014-12-31 人气:112

  China’s automobile industry has increased rapidly at an average rate of 24.5% recently. The production and sales of finished automobile in China in the first quarter of 2013 were more than 5,000,000 vehicles and the annual production and sales of finished automobiled were predicted to be more than 20,000,000 vehicles. With the rapid growth of car parc in China, the automobile parts industry has developed rapidly.
  Under this market size, there are about more than 350,000 vehicle maintenance enterprises in China now, in which 250,000 enterprises are “roadside stores” that only change the engine oil and three filters and the remaining 100,000 enterprises are regular automobile service factories. However, there are more than 700,000 suppliers providing components to these 350,000 maintenance shops or enterprises. So it seems that there are a large number of maintenance shops and components suppliers in China. However, according to the experience of automobile after-sales market in Europe and America, the majority of these enterprises will be integrated and eliminated and the market will be held by a small number of sized enterprises.
  To rank among these sized enterprises, both maintenance factories and suppliers should create their own brand. However, more attention should be paid to change of maintenance factories as the terminal market because it is their improvement that brings opportunities to components suppliers.
  The branded maintenance factories with a certain size should give priority to the “quality” of components, rather than the “supply channel of components and the guarantee of profit space”. The relevant association obtains the following data by surveying the attention of maintenance factories on components: attention on quality: 90%; attention on quick delivery: 85%; attention on after-sales service: 70%; attention on supply channel and guarantee of profit space: 45%.
  According to the analysis, with the maturity of consumers in China and clear but non-elastic regulations of “Automobile Three Guarantees Law” on automobile after-sales market, higher service requirements are put forward for automobile maintenance enterprises. The intuitive embodiment of these requirements are the strict regulations on component quality. Plus “profit only brought by quality” and other factors, maintenance enterprises that wants to create their own brand give priority to the component quality.
  Recently, 2013 China International Auto Products Expo was opened in Beijing, participated in by many well-known enterprises from every parts of the world. In this Expo, EU exhibition area became the biggest winner due to the good public’s praise of auto parts quality over the years. According to the introduction of person concerned, the price of the raw material of automobile parts, such as rubber and steel, decreases continuously, which will reduce the cost pressure of enterprise, increase the profits and also bring good news to automobile parts companies. The quality of raw material determines the quality of automobile parts and the quality of automobile parts determines the fate of the industry.